Most consumers consider themselves relatively average when it comes to their grocery shopping activities. They may never have heard of hampton creek foods if they haven’t considered avoiding eggs in the diet. They buy some fresh food and some processed food, and they include meat, dairy foods and eggs in their cart. Nevertheless, they may be increasingly bothered about some of their traditional food choices as information about “big agriculture” becomes more widespread. They may feel a little sad about how hens are treated in the quest for massive egg production numbers, for example. But they don’t want to turn into hippies or upscale urbanites who fill their carts with nontraditional items like almond milk, veggie burgers and tofu scramble.
It’s certainly possible to reduce the amount of their financial support for factory farms by doing a little tweaking of their shopping habits. People are becoming more uncomfortable about large-scale egg production as they learn about the inhumane treatment of the chickens and the environmental impact of these enormous facilities. They may decide it’s time to shop more responsibly when it comes to fresh eggs and processed foods that typically contain eggs.
Bigger supermarkets with natural food sections typically have cage-free and free-range eggs available at reasonable prices, although a dozen of those eggs may still cost $1 or $2 more than the cheap versions. For processed items, a food producer such as Hampton Creek offers egg-free sandwich spread that can substitute for mayonnaise as well as boxed mixes for muffins and pancakes that don’t require adding eggs or daily products. The company’s chief executive officer and other influential staff members, as well as their investors, see the need for more sustainable food production. They want to make the general public more aware of the problems with industrial agriculture regarding animal cruelty and the negative environmental impact.
These food items can help shoppers start to make new choices and small changes. They may gradually start looking for meat from animals that were raised locally or at least regionally, and become more educated about where the variety of foods they eat actually comes from.