There’s quite a bit of information online in regard to small food producer Hampton Creek and its products. The company has a relatively limited line of items so far, including sandwich spread, salad dressings and cookie dough. It plans to release baking mixes and an egg-free version of scrambled eggs soon, and many other products in the future. Someone who is interested in this organization and its mission may wonder what’s the best article about Hampton Creek? It’s tough to choose one from all of them, but people might search out certain types of information to learn more.
One type of article to look for would cover Unilever’s lawsuit against Hampton Creek for daring to release an egg-free alternative to mayonnaise. The U.S. Food and Drug Administration agreed with Unilever that Hampton Creek can’t label its sandwich spread as mayonnaise or call it by that name in advertising. The product name is Just Mayo and doesn’t have the word mayonnaise on its label, and consumers were quick to point out they understood the difference. Unilever decided to drop its case.
A second piece of information someone might enjoy reading would cover Hampton Creek’s success at providing food substances to some very large corporations. It provided a plant-based substitute for egg powder to General Mills during last year’s egg shortage, for example. The company needed a good alternative ingredient for its baking mixes. Convenience store chain 7-Eleven decided to replace regular mayonnaise with Just Mayo in its deli foods last year, and apparently has seen no reason to switch back. Food service corporation Compass Group is featuring Hampton Creek’s salad dressings in its dining establishments.
A third article of interest would focus on Hampton Creek’s chief executive officer and his goals for the company. This idealistic man wants to see the end of egg production for the food industry, or at least in facilities that treat chickens inhumanely. The company’s products should be more environmentally friendly and healthier as well. If big commercial food producers jump on this bandwagon and become competitors, that’s fine with him. It’s already happened with Unilever, which released its own version of an egg-free mayonnaise alternative after dropping the lawsuit.