How to Test Your Pay per Click (PPC) Ad Copy
2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Furthermore, main areas like PPC or the Pay per Click advertising was needed to be given more focus by a lot of companies. So if you happen to be in a “make it then forget it” type of relationship with your PPC or Pay per Click account, today is the day that you should change that. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.
Various elements have the ability to affect the general paid search performance. And Ad copy is one of these various elements. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.
What and How Should You Test”
A lot of elements can be used when conducting a test in your Ad copy. Elements like title, display URL, destination URL and description are key elements for one to be able to create a well contracted Ad copy, as everybody already knows. The focus of this article will be the Ad copy title. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. So it is good to make sure that you try a lot of variations of your title and also, do not forget to include the keyword in it. Presuming that you are selling home electronics, below are the scenarios you should try.
Test1: KeyWord Home Electronics:
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. This is actually a very good opportunity to generate or produce relative titles to the end user which will lead to CTR or Clickthrough rate’s increase and higher conversion too.
Number 2 Title Test: Home Electronics:
In your title, go ahead and try adding terms or words that are highly searched and highly profitable. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.