Testing Your Pay per Click (PPC) Ad Copy
Way back in 2009, the economy suffered from a very great and drastic fall down which then resulted in a lot of companies’ rough sailing because of the fall down’s effect on the consumers’ way of shopping online. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. There is also a struggle for the majority of retailers in achieving positive ROI or Return of Investment due to their unsuccessful plan and non-measurable goals to follow.
The general and whole paid search performance has a lot of elements affecting it. And Ad copy is one of these various elements. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.
What to Test and How to Test:
In conducting a test in Ad copy, there are lots of elements available for use. As a common knowledge for most of us that ads that consist of title, display URL, destination URL and description are considered to be a well contracted Ad copy for these elements are known very necessary. And as for this articles, the Ad copy title will be in focus. The fact that the title of your ad is the first thing web surfers see and notice makes it very important. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. Presuming that you are selling home electronics, below are the scenarios you should try.
Test1: KeyWord Home Electronics:
To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. However, if the user typed in and used search terms that are too long, the default text (“Home Electronics” in this case) will be shown by the search engines. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.
Home Electronics:Title Test2
Putting the most searched term and highly profitable keyword in your title are tired. In Test2, it is different from Test1 for the possession of the main keyword in the title gives the user the whole idea of the services you offer.